Influencer Media Kit: What to Include (and What to Skip)

A media kit is the document a brand opens before deciding whether to work with you. It doesn't need to be long or designed like a magazine. It needs to answer, quickly, three questions: who you reach, what you make, and what working with you looks like.

Here's what to include, what to leave out, and how to keep it honest and up to date.

The essentials

1. Who you are, in two lines

Your name or handle, your niche and the kind of content you make. "Beauty and skincare for sensitive skin, short tutorials and honest reviews" says more than a paragraph of adjectives.

2. Audience data brands actually read

Pull these straight from your platform analytics and note the date:

• Followers per platform, with links to each profile.
• Audience location: top countries and, if relevant, cities.
• Age range and gender split.
• Typical reach or views per post over the last 30 or 90 days.
• Engagement: comments, saves and shares tell a brand more than likes.

3. Past work

Show three to six collaborations or strong pieces of content. For each one: the brand (if you're allowed to name it), the format, and one line on the result you can verify, such as views or saves. No past brands yet? Show your best organic content in the formats you want to sell.

4. Formats you offer

List what a brand can actually buy: Reels or TikToks, stories, carousels, YouTube integrations, livestreams, event appearances, UGC videos for their own channels. Be specific about what each includes.

5. Rates, or how you quote

You can publish starting prices or write "rates on request". Either way, explain what changes the price: number of deliverables, exclusivity and, above all, usage rights. A video the brand runs as a paid ad for six months is not priced like a single post. More on that in our usage rights guide.

6. Contact

One email, ideally professional, and who handles bookings. If an agency represents you, put their contact here.

What to skip

• Vanity metrics without context. Total lifetime views or a viral post from two years ago.
• Long biographies. Two lines, then the data.
• Personal details. No home address, no ID, no phone number unless it's a business line.
• Brand logos you haven't worked with. It's tempting and it's easy to check.

Format and length

One to three pages, exported as a PDF or a single web page with a short link. Use the same photos and colours as your profile so the brand recognises you. Keep the file name clean: yourname-media-kit-2026.pdf.

Keep it current

Update your numbers every one to three months, and whenever you finish a collaboration you're proud of. An outdated kit is the most common reason a promising conversation stalls.

When an agency helps

Building a kit is the easy part. The harder parts are knowing which brands to send it to, what to charge and what to sign. A representation agency builds and maintains your media kit as part of the job, and negotiates the terms. See how we represent influencers, or if you make content for brands without posting it yourself, read how to become a UGC creator.